Ye posted the video directly to Instagram without prior notice, making it the second track from the album with AI-driven visuals following "Bomb," which features her children North and Chicago. Ye has yet to appear in a music video, but with the release of the clip for "530," the anticipated release for his next album BULLY is on the rise. In "530," Ye reveals his personal feelings, delivering lyrics that may be one of the best he's written to date.
Direktang ipinost ni Ye ang video sa Instagram nang walang paunang abiso, ginawang ikalawa itong track mula sa album na may AI-driven visuals kasunod ng "Bomb," na tampok ang kanyang mga anak na sina North at Chicago. Hindi pa rin lumalabas si Ye sa music video, ngunit sa paglabas ng clip para sa "530," tumataas ang inaabangang release para sa kanyang susunod na album na BULLY. Sa "530," ipinakita ni Ye ang kanyang personal na damdamin, nagbigay ng mga lyrics na maaaring isa sa pinakamagandang isinulat niya sa ngayon.
Continuing to display a unique style, Ye surpasses expectations for a music video, which does not feature a single person. Instead, the visuals show characters that look like puppets or masked people with exaggerated features. The video focuses on the daily lives of the puppet-like figures, with some receiving plastic surgery injections, having arguments in their community, and more. Although it doesn't have a straight story, the song deals with Ye's perspective on Kim Kardashian raising their children and her fears for the future. Watch the video below.
