Gucci will present an exhibit titled "Gucci Bamboo: Decoding an Icon" in Shanghai to commemorate the history of their famous Bamboo bag, which was first released in 1947.
The exhibit will be held at Sunke Villa and will also showcase the importance of bamboo in Chinese culture, which symbolizes stability, integrity, humility, and discovery.
This follows news that Demna will be leaving as creative director of Balenciaga after nearly a decade. While there are doubts about whether his style will fit in at Gucci, executives at Kering are confident in his ability to combine modern design while still respecting Gucci's tradition.
