Good news for fans of motorsports and fashion! The renowned luxury brand Louis Vuitton has been the Official Partner of Formula 1 for 10 years, and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. This historic partnership is a major step in the fusion of fashion and motorsports.
Celebrating the 75th anniversary of Formula 1 in 2025, Louis Vuitton will have a prominent presence in major race destinations around the world. This will include trackside branding, a first for the brand at a major sporting event, as well as their iconic Trophy Trunks which will be displayed before each race and on the podium to celebrate wins.
This partnership reflects the growing connection of fashion, culture, sports, and entertainment. Louis Vuitton's relationship with motorsports began in 2021 when they created a Trophy Trunk for the Formula 1 Grand Prix de Monaco. Now, this new partnership further strengthens their connection to sport, reflecting their history of creating custom trunks for prestigious competitions such as the FIFA World Cup, Ballon d'Or, and Olympic Games.
The 2025 Formula 1 season kicks off in Melbourne on March 16, and Louis Vuitton will certainly be part of the race proceedings. The brand has the tagline, "Victory travels in Louis Vuitton," which aims to raise the prestige of Formula 1 and celebrate the pinnacle of athletic and engineering achievement.
