Desert Rock, one of the most anticipated luxury resorts in the world, has officially opened. It is located in the Hejaz Mountains of Saudi Arabia, and was designed by Oppenheim Architecture in conjunction with Red Sea Global. This project sets a new standard in immersive travel, where architecture and the natural mountains merge to create a unique experience.
The collaboration includes the nine members of SEVENTEEN – S.COUPS, HOSHI, WONWOO, WOOZI, THE 8, DK, SEUNGKWAN, VERNON, and DINO – who lend their own style to this song. Pharrell, who is also the Creative Director of Louis Vuitton menswear, created "Bad Influence" for the event, combining his unique sound and SEVENTEEN's signature energy.
The single was first played at the runway show on January 21, and left a huge impact on the audience, due to the perfect fusion of fashion and music.
