Toyota Australia has teamed up with child singing group The Wiggles to introduce their new Big Red Ute stage car. The collaboration was first showcased at The Wiggles concert in Melbourne on December 7, 2024, where the custom-built stage car was launched. Designed and developed by Toyota's Product, Planning and Development team, the Big Red Ute reflects the vibrant energy of The Wiggles.
Michael Mills, Senior Designer of Toyota Design Australia, shared his enthusiasm for the project. “Every detail of the Big Red Ute has been crafted to represent the fun and lively spirit of The Wiggles. From the concept to the final version, it has been a fun journey.”
The stage car, based on the Toyota FJ Cruiser, has fascinating LED screen headlights designed as eyes and has a built-in bubble machine for even more fun effects. Fully driveable, it was designed to be the band's signature feature during their shows.
Additionally, the collaboration is also connected to The Wiggles' latest hit Big Red Ute, a fun country-rock anthem inspired by their classic Big Red Car. Vin Naidoo, Chief Marketing Officer of Toyota, mentioned the unique aspect of this project. “It's not every day we design a vehicle with such creative features. We are delighted to be able to realize this vision with The Wiggles.”
