Sa pinakabagong lifestyle sneaker nito, ang PUMA ay naglalakbay sa isang bagong eksperimental na landas na inuugnay ang mga archival designs nito.
Ang bagong PUMA Inverse ay nilikha gamit ang tulong ng generative artificial intelligence (AI) at pinaganda pa ng mga finishing touches na ginawa ng tao.
The design dates back to the Y2K-era PUMA Inhale, first introduced in 2000 and recently revived under the brand's collaboration with rapper A$AP Rocky.
Mula doon, ginamit ang generative AI tools upang muling i-interpret at baguhin ang disenyo sa mga bagong features.
Kung ikukumpara sa archival na reference, ang Inverse ay may mas sleeker na profile at mesh-forward na materyal. Ang mga curvilinear overlays ay nagbibigay sa modelo ng isang aerodynamic na itsura at ang midsole cage ay nagdadala ng teknikal na sensibility sa visual na karakter.
The inaugural colorway offers warmth with a fiery red mesh upper, along with black and amethyst purple accents throughout the design.
Lead Product Line Manager Scottie Gurwitz shared, “Inverse is a deep dive into a new design mindset. Our goal is to bridge human experience and experimental technology.
AI doesn't follow the same rules as human designers, and it can help us see things in a new way and be a good experiment for us as we go through the design process.”
The PUMA Inverse launches today from the brand's official web store, PUMA flagship stores, and select retailers.
