When fashion-minded golfers, streetwear enthusiasts, and Virgil Abloh fans first heard that Off-White™ would release a golf apparel collection with 21-year-old professional golfer Paris Hilinski, many questioned whether it would be approved Abloh made this decision.
Ang brand, na ngayon ay pagmamay-ari ng Bluestar Alliance simula noong Oktubre, ay tila lumilihis mula sa mga ugat nito, sabi ng iba. Ngunit ang katotohanan ay may mas malalim na kuwento rito. Ang debut golf line na pinangalanang “ALL IN ONE” ay nagsimula bilang isang pag-uusap sa DM sa pagitan nina Hilinski at Abloh mismo. Paano ba napansin ng isang world-renowned designer at Louis Vuitton art director? Sa pamamagitan ng ilang libong followers sa Instagram, natatanging personal na estilo, at pambihirang galing sa golf.
The collection was three years in the making and began during the COVID era, with Abloh sending Hilinski graphics that he in turn transferred onto polos and jackets using heat transfer. Now, it's officially launched, but Hilinski is playing the role of designer rather than fabricator.
The collection is for both men and women, and comes in two different color stories. One is black with red and gray accents, and the other is a more cheerful combination of cream, sand, and yellow. Prices are expected to match Off-White™'s reputation, with performance polos priced at around $500 USD, chic golf dresses at $765 USD, and hero varsity jackets at over $1500 USD.