Bang & Olufsen and Ferrari have partnered once again to release their second Special Edition Ferrari Collection, which includes a range of audio-visual products designed to combine Bang & Olufsen's Danish craftsmanship and Ferrari's Italian flair. This collection includes the Beolab 50 speaker, Beosound Theater soundbar and Beovision Theater TV, all reimagined with Ferrari's distinctive Grigio Corsa color and signature red accents.
The Beolab 50 Ferrari Edition showcases its precision engineering with aluminum lamellas inspired by Ferrari's side vents. It offers adaptive audio technology that adjusts sound delivery for individual listeners or for the entire room. A standout feature is the ascending red acoustic lens with Ferrari's Prancing Horse logo engraved on it.
Additionally, Bang & Olufsen's Beosound Theater soundbar, now in Grigio Corsa aluminum, is really strong in its performance with twelve custom drivers and Dolby Atmos capabilities. The sleek design of the soundbar has Ferrari's Prancing Horse logo etched into the aluminum wings. This collection features the Beovision Theater Ferrari Edition, a versatile TV setup available in 55”, 65”, or 77” screens. With a 4K OLED display and immersive Dolby Atmos surround sound, it offers a cinematic experience in a refined aluminum frame.
In a previous conversation with Hypebeast, Kamel Ouadi, CMO of Bang & Olufsen, expressed his thoughts on the partnership, "This collaboration marks the coming together of two iconic heritage luxury brands to create a unique product, which reflects with our shared values and love for craftsmanship, excellence, performance, and design. There's a real sense of history that builds when we come together."
Discover and buy the entire collection in selected Bang & Olufsen stores or online, with items from the original collection still available for purchase. For the items in this second collection, the price ranges from $18,000 USD (approximately PHP 1,027,000) to $95,000 USD (approximately PHP 5,417,000), some of which are exclusively available in store.
