From December 4 to 18, Dyson will be setting up an OnTrac Atelier at their London Covent Garden pop-up store – a special workshop led by the London Sneaker School.
As the name suggests, the pop-up event is a celebration of the new Dyson OnTrac headphones. Introduced in August, the brand's first audio-only product revolutionized the tech and creative industries thanks to its futuristic design that includes high-end 16-ohm neodymium speaker drivers and advanced audio signal processing, bringing precise listening experience.
However, what really makes these headphones strong is their modular build, which allows color customization of the outer shell.
As such, the customization pop-up will give customers the opportunity to personalize their shoes in a similar style to the 2,000 different color combinations of the OnTrac headphones.
From colorful ceramic panels to nickel and copper metallic casings, the colorful components will be executed through bold threadwork, engraving, laser cutting, and hydro-dipping, all of which will be applied to the shoes of the project's students. .
For those who purchase OnTrac headphones at the OnTrac Atelier pop-up, there will be free ear cushions that can style your OnTrac and enter a raffle to win a bespoke pair of shoes designed from scratch by the London Sneaker School .
For more information about the pop-up event which will take place from December 4 to 18, visit Dyson's Instagram account or pop into their London store to see the OnTrac Atelier sessions in action.
