It's been a few weeks since the introduction of Jaguar's new logo went viral, and today, the heritage luxury car brand has unveiled in Miami an extraordinary vision for its future dubbed the Type 00.
The Type 00 (pronounced “Type Zero Zero”) is the result of a year-long project aimed at realizing Jaguar's commitment to abandon fossil fuels and move towards batteries and electricity.
In February 2021, Jaguar Land Rover announced that they will no longer produce gasoline-powered vehicles under the Jaguar brand starting in 2025. Today's announcement, however, is not just about moving to an all-electric fleet; it was an important moment, and perhaps the most important in the entire 90-year history of the brand, a major shift from the past to the future.
It's important to note that the Type 00 is a conceptual design, and the pink and blue vehicles shown today are not yet "real" vehicles that you can buy or pre-order. Rather, it symbolizes intention and a beginning of a new chapter. Type 00 ay isang konseptwal na disenyo, at ang mga pink at asul na sasakyang ipinakita ngayon ay hindi pa "totoong" mga sasakyan na maaari mong bilhin o i-pre-order. Sa halip, ito ay sumisimbolo ng intensyon at isang simula ng bagong kabanata.
Although the appearance has changed significantly, the Type 00 concept has roots that can be traced to a familiar place, a part of history that Jaguar enthusiasts will recognize. The "Type" prefix has become a symbol of Jaguar and is not just a name but a "link to the origins of the brand," according to a Jaguar statement.
The name of the concept, according to Jaguar, has two meanings: the first "0" represents their commitment to zero emissions, while the second "0" symbolizes the Type 00 as "vehicle zero" in the brand's new line. The brand's new era is what they call Exuberant Modernism, which is a design fueled by three main principles: vibrancy, innovation, and glamor.
According to Jaguar, the concept of Exuberant Modernism will serve as a powerful force in the electric vehicles (EV) market, and the Type 00 will be the first step towards it.
The Type 00 features long hoods, a flowing roofline, and a boat-tail as visual indications of Exuberant Modernism. They want their vehicles to look different from the standard EVs on the market. Its innovative designs include a glassless tailgate and a panoramic roof, giving a sensation of art to their vehicles.
While the aesthetic change shows a different look for their cars, Jaguar hopes that it will bring back the spirit and essence of the brand, in line with the dream of Sir William Lyons, the founder of Jaguar, that their cars are "not copies by others" and be considered art forms.
From their new logo and visual identity, to the futuristic Type 00 concept, Jaguar's announcements have inspired a new discourse in the 21st century, even with memes, mockery and confusion online. These steps, although controversial, show courage and confidence in the brand, and are sure to instill confidence in its supporters. Type 00 concept, ang mga anunsyo ng Jaguar ay nagbigay inspirasyon ng bagong diskurso sa 21st century, kahit pa may mga memes, pangungutya, at kalituhan online. Ang mga hakbang na ito, bagamat kontrobersyal, ay nagpapakita ng lakas ng loob at tiwala sa brand, at siguradong magbibigay ng kumpiyansa sa mga tagasuporta nito.
According to Jaguar, the first car from the Exuberant Modernism era will be unveiled in late 2025. It is a "four-door GT" capable of reaching "up to 770km (478 miles) WLTP or 430 miles (692km) EPA in a full charge". The vehicle will be fast charging and can add "321km (200 miles)" range in just 15 minutes of charging.
