Audi released a new brand exclusively for China, called 'AUDI.' The launch includes the AUDI E concept car, an EV product tailored to meet the needs of Chinese consumers. Instead of the traditional four-ring logo, the brand name 'AUDI' in all capital letters represents a unique identity that combines Audi's DNA with innovations specifically suited to China’s tech-driven market.
Audi’s new brand exclusive to China and its first model, the AUDI E concept, is a result of collaboration with SAIC. The AUDI E concept is designed to bring a new luxury electric vehicle to the region. This sleek, all-electric Sportback features the latest digital systems and aims to revolutionize connectivity and automation.
In terms of performance, the AUDI E concept features twin electric motors that produce 570 kW and 590 lb-ft of torque, allowing it to accelerate from 0-60 mph in just 3.6 seconds and achieve a range of 430 miles on a full battery. With its 800-volt architecture, fast charging provides over 230 km of range in just ten minutes.
Inside, the AUDI E concept prioritizes both space and technology. A 4K touch display spans the entire dashboard, and a digital assistant called the 'AUDI Assistant' provides voice and touch control. Designed with an appreciation for Chinese aesthetics, the car's interior combines illuminated wood, microfiber, and a minimalist style to create a modern, comfortable experience..
The first production models of this brand are expected to be released in 2025.
