SKIMS has chosen Charli XCX as the face of their latest campaign. The British pop star, who popularized "Brat summer" with her studio LP of the same name, is seen wearing the brand's new Cotton Rib and Cotton Fleece collections.
In photos captured by Petra Collins, Charli showcases the new pieces from the line, including the split bralette, boxer, and bikini underwear. For those seeking more comfortable items for the upcoming season, there's also a waffle-lined zip-up hoodie and matching sweatpants.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat,” said Charli, who released her sixth studio album, *Brat*, in June. “I’m thrilled to work with a brand that understands comfort and style don’t have to be mutually exclusive. Shooting with Petra for this campaign was a dream, and I was so excited to get on set and wear these timeless and sexy pieces. Plus, the puppies were absolutely adorable.”
“We’re so excited to have Charli XCX as the face of our new SKIMS campaign. She’s a unique talent who has truly established herself as a megastar in the music world and beyond,” added Kim Kardashian. “This is a very exciting time for the brand, and we’re honored to have chosen Charli and Petra to collaborate with us, as SKIMS always strives to highlight individuals at the forefront of culture.”
The SKIMS Cotton collections will be released on the brand's website on Wednesday, August 21.
